Algarve to promote itself as “trending destination” in Madrid

The Algarve will look to promote itself as one of the world’s top trending destinations at Madrid’s International Tourism Fair (FITUR), which will take place between January 18 and 22.

“The Algarve was included in the top-10 tourist destinations which will be trending this year due to what it has to offer in terms of active and nature tourism, air links and the quality of its accommodation, according to a report by consultants Mabrian Travel Intelligence,” says Algarve tourism chief João Fernandes.

According to the report, the Algarve is considered the third top destination that will be trending in 2023, with an “interesting mix of tourism product, very competitive accommodation prices and a significant increase in air connectivity.”

Only Bali (Indonesia) and Crete (Greece) placed higher in the top-10.

As Fernandes points out, the pandemic has “structurally changed the industry on a global scale and the Algarve has the characteristics that new travellers desire.

“We will take to FITUR a destination with nature, tradition, gastronomy, good wine, industrial and creative tourism,” says the tourism chief.

“Although it is not easy to predict how the travel market will evolve in 2023, we believe there is a lot of room for the Spanish market to grow in the Algarve, as it represented more than one million overnight stays and 400,000 guests before the pandemic,” he adds.

The Algarve will be promoted as one of the exhibitors of the Turismo de Portugal national tourism stand.

The first three days of the event will be dedicated to trade and will be more business-oriented, while the last two will be geared towards the general public.

Says the regional tourism board, there are “many strategies” in place to woo tourists to the Algarve, from promoting the region’s world-famous beaches and delicious food and wine to shining a spotlight on its potential for nature and active tourism such as birdwatching, hiking, cycling and much more.

By Michael Bruxo

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