Japanese Craftsmanship: Exploring the new LS

Japanese Craftsmanship: Exploring the new LS

By: Guilherme Marques

With a touch of Eastern wisdom and plenty of technology, the new LS has arrived to redefine luxury standards

The first LS landed on the market in 1989. Developed by 1,400 engineers over a period of six years, it is one of the most important cars in automobile history. Without it, and without the objectives that Lexus set for its engineers to reach a standard never before achieved in a mass- produced car, the luxury car market wouldn’t be what it is today.

Currently the LS is still produced by highly specialised artisans who have to go through a series of tests to prove that they meet the standards required by the model. The Takumi, as they are called, must for example create an origami cat in 90 seconds, using their least dominant hand. Alongside the engineers allocated to the project, these artisans are responsible for endowing the LS with the four pillars that must define the Japanese flagship: adventurous design, markedly Japanese craftsmanship in every detail, imaginative and innovative technology, and thrilling performance.

More than continuing the evolution of its most iconic model, Lexus wants the new LS to redefine luxury once again. For that exact reason, a huge effort was made for the product to be completely coherent. From the improved and unique design of the body to the supreme quality and comfort of the cabin, the LS showcases a new attitude in the highest segment of the market.

The ancient principles of Japanese hospitality, called omotenashi, are applied in the way that the vehicle receives the occupants, while the 3D Surround Mark Levinson sound system with 23 speakers makes the LS a moving concert hall. Above all, the LS doesn’t try to copy the Germans: it is unique and original.

Essential Algarve tested the LS500h, equipped with Lexus’ innovative Multi-Stage hybrid system, which adds two electric engines to the DUAL VVT-i V6 engine with 3,500cc, for a total of 354 horsepower. Besides enabling the car to go from 0 to 100km in 5.4 seconds, it also has the ability to allow the LS to cruise at speeds of 140km/h with the combustion engine turned off, significantly reducing the ecological footprint for passengers, which is one of the trademarks of the brand that has long abandoned diesel technology.

The fifth generation of the Lexus LS is a special car for a special kind of client. It isn’t for those who can afford it, but rather for those who understand it.

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