Fresh brand identity at Vale do Lobo invites famil...

Fresh brand identity at Vale do Lobo invites families to “create their own traditions” 

Vale do Lobo resort

Essential Promotion 

A new look 

The Algarve’s legendary Vale do Lobo resort has revealed a fresh brand identity. A long-time favourite with golfers and holidaymakers, having been established in 1962, the resort is now opening its arms to a new generation 

Vale do Lobo is home to exceptional facilities and high-end properties, nestled within 450 hectares of nature, including a 2km-long stretch of golden sand. The resort sits next to the Ria Formosa Natural Park, with its 60km of canals, marshlands, islands and beaches, delivering an abundance of serenity and natural beauty 

Having recently undergone a brand repositioning, Vale do Lobo is now revealing details of its renewed look, feel and amenities, inviting holidaymakers to come and experience the Algarve on their own terms – to “create their own traditions”.

The resort has already opened new padel courts in 2024 (taking the total to six padel courts, along with 12 tennis courts), released new golf-front and oceanfront land plots for sale, opened a new golf shop, and revealed details of two restaurants opening this summer: Tinto and Doce. 

There is plenty more to follow, while Vale do Lobo will continue to offer outstanding spa, swimming, fitness, relaxation and other experiences, ensuring families can create the holidays of their dreams from its wealth of facilities. The resort’s two celebrated championship 18-hole golf courses will remain a cornerstone of its exceptional offering 

The fresh brand identity is part of a new strategy, positioning and ambition at Vale do Lobo. It follows the resort’s acquisition in late 2022 by investment funds advised by Davidson Kempner Capital Management LP and comprising operating partner Kronos Real Estate Group as manager and developer for all residential real estate.  

Alda Filipe, Vale do Lobo Board Member and Regional Director for Kronos Homes (operating partner at Vale do Lobo), comments: “With plans already in motion and significant investments underway, soon to be realised through new amenities and real estate projects, we are setting a new standard for achievement. The renewed image elevates the resort brand while honouring its rich history and longevity. The resort’s timeless appeal will ensure that future generations of discerning holidaymakers and property owners can create their own traditions here.”   

For more information, visit, email [email protected] or call +351 289 353 101.


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