High watchmaking: Vacheron Constantin aims to be a...

High watchmaking: Vacheron Constantin aims to be an active agent in the preservation of global art and culture for the benefit of future generations

ё2013 Pyramide du Louvre, arch. I. M . Pei, Mus‚e du Louvre Olivier Ouadah

By: Guilherme Marques

Photo: ©Olivier Ouadah 

Thinking about the future: Going beyond high watchmaking

Knowledge is the most precious asset of humanity, even though human beings often forget that. Any initiative whose goal is the preservation and sharing of this knowledge must be celebrated – especially when we are talking about two centennial institutions of the calibre of Vacheron Constantin and the Metropolitan Museum of Art.

Photo: ©Courtesy of The Met

For the Swiss watchmaker, this is a demonstration of their dedication and close connection to the world of art and culture, an approach that the brand describes as a source of inspiration for the company’s imagination and creativity.

The choice of the museum colloquially called “The Met” for this partnership makes perfect sense.

Founded in 1870 to promote artistic and cultural education for the American public, it is one of the top 10 most visited art museums in the world, annually welcoming between 3 and 3.5 million visitors and housing a collection of over two million works of art.

Louis Ferla, CEO of Vacheron Constantin, and Max Hollein, CEO of The Met

Through this partnership, Vacheron Constantin will support a series of activities in line with The Met’s mission. The maison’s CEO, Louis Ferla, says: “Vacheron Constantin’s commitment to art and culture has always been an endless source of inspiration. This partnership with The Met confirms our cultural and artistic attachment to this country, as well as our concern to preserve its expertise.”

In turn, The Met plays its part in mentoring and educational programmes with the aim of making the arts accessible to everyone, regardless of their background, disability, age or experience. Currently, the museum’s Education Department presents over 29,000 events and educational programmes throughout the year.

The Met is the second museum to form a close partnership with Vacheron, which has had a close cultural and artistic collaboration with the Louvre – the most visited museum in the world, with over seven million annual visitorssince 2019.

The new phase of this mission was announced in May, giving the brand’s customers the chance to create a unique edition of the Les Cabinotiers watch with a customised dial that reproduces an artwork preserved in the Louvre Museum and chosen by the buyer. Vacheron calls it “a masterpiece on the wrist”.

Both institutions reaffirm their cultural commitment to preserving, restoring and archiving the historical heritage of humanity. This attachment to the splendour of the past and the diffusion of their know-how demonstrates immense respect for decorative arts, which are essential for both Vacheron Constantin’s creations and the activities of the Louvre.


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