Record near €30 billion revenue and new Hilton and Hyatt openings reinforce Portugal’s growth
Tourism revenue in Portugal near €30 billion
Portugal closed 2025 with record tourism revenues of almost €30 billion, marking the strongest year ever for the sector and growth of around 6% compared with 2024.
© Associação Turismo do Algarve
Total tourism receipts reached an estimated €29.4 billion, driven more by higher visitor spending than by increased arrivals.
According to Turismo de Portugal, guest numbers rose modestly, whilst revenue grew at a much faster pace, reflecting a clear shift towards higher-value tourism.
© Associação Turismo do Algarve
President Carlos Abade attributed the results to sustained international promotion, investment in infrastructure, improved tourism products and closer public-private cooperation.
For 2026, attracting long-haul, higher-spending markets and improving air connectivity remain central to the country’s tourism strategy.
© Associação Turismo do Algarve
New Canopy by Hilton Vilamoura Marina
Following an agreement with Arrow Global Group, the Canopy by Hilton Vilamoura Marina is set to open as a luxury boutique hotel focused on showcasing the best of the region.
Located 500 metres from Vilamoura beach, the 155-room property will feature a restaurant and bar, a Canopy Central, as well as a spa, outdoor swimming pool and fitness centre.
“Complementing the Hilton Vilamoura As Cascatas Golf Resort & Spa, this hotel will be an exciting new lifestyle option in this important tourist destination, offering a welcoming stay inspired by local culture,” said Francisco Moser, executive director of hospitality at Details Hospitality, Sports & Leisure (part of Arrow Global Group).
Hyatt to triple presence in Portugal by 2027
Hyatt will add to its hotel portfolio by 2027, with four new openings planned – three in Portugal and one in Cape Verde.
One of the highlights is the Hyatt Regency Vilamoura Algarve, offering over 250 rooms and suites near Vilamoura Marina and world-class golf courses, catering to the region’s growing sports tourism.
Lisbon will welcome the Andaz and The Standard Lisbon in 2026, whilst the Hyatt Regency Cape Verde Sal marks the group’s first property in the archipelago.
“Portugal remains a priority for Hyatt, combining culture, natural beauty and modern infrastructure to attract leisure and business travellers,” says Helena Burstedt, Hyatt’s Regional Vice President of Development, Iberia.
___
Follow Essential Algarve Magazine on Instagram, Facebook, Twitter or Linkedin for more news!
You might also like:
Algarve events – live music and festivals across the region
Upcoming major sports events in the Algarve
NO COMMENT