A new chapter sees the iconic brand back in the rally world, celebrating its sporting heritage with a limited-edition timepiece

Lancia is returning to the World Rally Championship in 2026, led by Miki Biasion, two-time world champion for the brand in 1988 and 1989, more than three decades after leaving it as the most successful brand in the history of the competition.

On his wrist, Biasion will wear a new watch, the result of a partnership with Eberhard & Co., which aims to celebrate Lancia’s unique sporting heritage.

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The watch face features the new HF logo in the traditional colours of white, red and black, with slanted letters and the iconic red elephant – a symbol introduced by Gianni Lancia in 1953, representing determination and courage.

Fitted with a self-winding mechanical movement and a 41mm steel case, it comes with a blue, white or black dial with luminescent hour markers and a soleil finish.

The seconds hand and the number 60 on the minute track stand out in red, whilst the case back is personalised with the brand’s logo and the number of each piece. The vintage leather strap with a red loop and stitching brings it all together in a rich ensemble.

Available in a limited edition of 120 pieces for each dial.

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